To gain deeper insights into overseas market trends and strengthen collaboration with international clients, Huajinda’s Marketing Center General Manager, Challen, and Product Manager, Penny, along with their team, attended the 2024 IFEAT (International Federation of Essential Oils and Aroma Trades) Annual Conference. The event was held in Bangkok, Thailand, from November 11 to November 14, 2024.
The IFEAT Annual International Conference brought together over 1,500 representatives from 67 countries, encompassing the entire industry chain, from raw material producers to end consumers, including sectors such as perfumery, flavors, and cosmetics. As one of the most important and influential events in the global fragrance and flavor industry, the conference provided a platform for extensive engagement. During this prestigious gathering, we had in-depth discussions with several internationally renowned clients from the fragrance and flavor industry. They expressed high praise for Huajinda’s two flagship products—VERDYL ACETATE/ CYCLACET and VERDYL PROPIONATE/ CYCLAPROP. Clients widely acknowledged that Huajinda leads globally in terms of product quality and supply chain stability, and they conveyed strong confidence and support for future collaborations.
Additionally, our latest product, Tricyclodecane Dimethanol(TCDDM), which was launched following seven years of dedicated R&D, garnered significant interest from overseas clients. This product fills a long-standing gap in the supply of TCDDM and is anticipated to perform exceptionally well in international markets in the future. During the conference, we participated in multiple thematic seminars and industry forums, engaging with experts and peers to discuss the development trends, technological innovations, and market opportunities within the fragrance and flavor industry. These interactions not only strengthened Huajinda’s ties with global industry counterparts but also provided invaluable market intelligence and insights that will inform the company’s future strategic planning and product development.
Furthermore, we leveraged live streaming through our video channel to share cutting-edge international insights and opportunities from the fragrance and flavor industry with domestic clients in real time, receiving highly positive feedback. This conference not only elevated Huajinda’s international profile but also laid a solid foundation for the company’s future global development. Moving forward, we remain committed to innovation and R&D, continuously striving to provide superior products and services to clients worldwide.
