- Date: November 25–27
- Venue: Shanghai New International Expo Center
- Booth: E17, Hall E4
A Standout Presence
The three-day 2025 China Coat recently concluded on a high note in Shanghai. Drawing on the integrated strengths of its three core production bases and provincial-level R&D platforms, Huajinda showcased a diverse portfolio of innovative offerings at Booth E17, Hall E4. During the exhibition, key executives including General Manager Mr. Zuo and Head of Marketing Mrs Ye were on-site to engage in in-depth discussions with representatives from multiple Fortune Global 500 companies and a host of strategic partners, forging initial consensus on several collaborative initiatives. The booth remained a magnet for visitors throughout the event, cementing its status as one of the most high-profile attractions of this year’s exhibition.
Technology Leadership, Innovative Solutions, Global Outreach
Huajinda’s star exhibits at the show featured self-developed and in-house manufactured flagship products such as TCDDM, isotridecanol, and ASA Paper sizing agent. Notably, the ASA Paper sizing agent achieved a landmark breakthrough in full localization across raw materials and production technologies, delivering exceptional batch-to-batch quality consistency. This product has since secured long-term adoption and industry recognition from leading Paper enterprises both domestically and internationally. Meanwhile, specialty UV monomers including the DCPA series, CTFA, and TCDDA have provided comprehensive, eco-friendly solutions for advanced coating applications. To date, Huajinda’s products have been exported to over 60 countries and regions worldwide, earning widespread acclaim for their reliable performance among global clientele.
On-site Commitment: Customer-centricity to Empower Growth
Moving forward, Huajinda will remain steadfastly customer demand-driven, leveraging its robust technical framework to deliver products of unwavering quality and superior cost-efficiency, and continue to empower the sustainable development of its partners.
Omnichannel Engagement, Comprehensive Reach, Overwhelming Response
To fully showcase its brand prowess, Huajinda adopted a dual-channel strategy combining offline exhibition presence with online live streaming. During the live sessions, Dr. Huang Zhijian, Deputy Chief Engineer, and Sales Engineer Shi Dongchang delivered specialized presentations, offering in-depth analyses of UV market dynamics and systematically outlining the exceptional performance and future application potential of innovative products such as TCDDM, isoheptadecanol, and isoheneicosanol. Additional insights were shared by Marketing Head Ye Lei, Senior Sales Manager Mai Xian, and Product Manager Liu Shuhui, sparking lively interactions and generating a groundswell of positive feedback in the live chat. This hybrid approach effectively expanded the brand’s engagement with professional audiences beyond the physical exhibition venue.
Fruitful Outcomes, Co-creating a Sustainable Future
The exhibition proved to be a resounding success for Huajinda, with the company securing in-depth cooperation intentions with numerous domestic and overseas clients. These achievements further underscore Huajinda’s professional technical expertise and brand influence in the fine chemicals sector. Looking ahead, Huajinda will continue to uphold its core philosophy of “Fine Chemicals for a New Era, Scientific Innovation for Huajinda”, and collaborate with global partners to drive high-quality, sustainable advancement across the industry.
Innovating for Tomorrow
While this exhibition has drawn to a close, Huajinda’s pursuit of innovation and collaboration will never cease.
We look forward to reconnecting with you at the 2026 China Coat in Guangzhou!
